Last Updated: May 23, 2018
NOTE: ALEXA’S TOOLBAR SERVICE COLLECTS AND STORES INFORMATION ABOUT THE WEB PAGES YOU VIEW AND SEARCH QUERIES YOU MAKE. IN SOME CASES, INFORMATION COLLECTED BY THE TOOLBAR SERVICE MAY BE PERSONALLY IDENTIFIABLE, BUT WE DO NOT ATTEMPT TO ANALYZE ANY INFORMATION COLLECTED BY THE TOOLBAR SERVICE TO DETERMINE THE IDENTITY OF ANY ALEXA USER.
The information we learn from users helps us personalize and continually improve your Alexa experience and provide information about Internet trends, website popularity and traffic, and related content. Here are the types of information we gather.
Information You Give Us: We receive and store any information you enter on our website or give us in any other way. [Click here] to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information you provide for such purposes as responding to your requests, customizing and improving our services, and communicating with you.
Automatic Information We Collect From the Toolbar Service: When you use the Toolbar Service, we collect and store certain information. Examples include the websites you visit and the advertisements you see on those websites, the searches you perform using search engines and the search function (if included in your version) of the Toolbar Service, the results of your searches, the ways in which you use various Toolbar Service features (including whether the Toolbar Service is still installed on your computer), and your Internet Protocol (IP) address. [Click here] to see examples of what we collect. Although this information may contain some personally identifiable information, Alexa does not use it to determine the identity of individual users or correlate it to your email address or other personally identifiable information that you give us or our affiliates, except as may be required by subpoenas, court orders, or other legal requirements.
Other Automatic Information We Collect: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and we obtain certain types of information when your browser accesses Alexa.com, when you interact with our features or content, or when you view advertisements and other content served by or on behalf of Alexa.com on other websites. [Click here] to see examples of the information we receive.
E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation (if your device supports such capabilities) when you open e-mail from Alexa or click on a link in the e-mail. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.
Automatic Information We Collect from Other Websites: Alexa also offers products, such as the Alexa measurement pixel, that help website operators analyze traffic to their websites—for example, to determine the total number of visitors to a site. We receive and store certain types of information when you interact with such third-party websites that use our pixel or other technologies. [Click here] for examples of such information. Because Alexa processes this information on behalf of the applicable website operators, collection, processing, and use of such information is subject to the applicable website operators’ privacy policies and is not covered by our Privacy Notice. For more information about how you may choose to prevent an Alexa measurement pixel from recognizing your computer, [Click here].
Information from Other Sources: We may receive information about you from other sources. [Click here] to see examples of such information.
Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device.
The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser or device notify you when you receive a new cookie, and how to disable cookies altogether.
We share user data with our parent corporation, Amazon.com, Inc., and the subsidiaries it controls, and we may share personally identifiable information with third parties only as described below.
Businesses We Do Not Control: We may make available to you services, products, or applications provided by third parties for use on or through Alexa services. For example, if you use a third-party search engine offered through our Toolbar Service, we will transmit your search term and IP address to that company so that it can provide you with the requested search results. Likewise, if you download our Toolbar Service from a third-party website, the Toolbar Service may display the third party's brand, and consequently that third party may receive information about your use of the Toolbar Service. You can tell when a third party is involved in your transactions, and if you choose to use such service, customer information related to those transactions may be shared with that third party.
Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include storing and analyzing data, providing search results and links (including paid listings and links), providing customer service, and payment processing. They have access to user information needed to perform their functions, but may not use it for other purposes.
Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. In such transactions, user information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy notice (unless, of course, the user consents otherwise). Also, in the event that Alexa or substantially all of its assets are acquired, user information will of course be one of the transferred assets.
With Your Consent: Other than as set out above, you will receive notice when personally identifiable information about you might go to third parties, and you will have an opportunity to choose not to share the information.
Alexa uses commercially reasonable information security safeguards to protect its databases and servers against risks of loss, unauthorized access, destruction, misuse, modification, or inadvertent or improper disclosure of data.
Alexa segregates certain personally identifiable and other information about your use of Alexa's services into separate databases, some of which can be accessed only by a limited number of employees.
If you have an Alexa account, it is important for you to protect against unauthorized access to your password and to your device. Be sure to sign off when finished using a shared device.
We may work with advertising partners to display interest-based ads to you on other websites. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on your interactions with our sites, content, or services. For more information on interest-based advertising policy, please visit our Interest-Based Ads page.
If you create an Alexa account, we give you access to a range of information about your account and your interactions with us for the purpose of viewing and, in certain cases, updating that information. [Click here] to see your account information or edit your profile.
You may disable the Toolbar Service from reporting information about your web surfing activities, search terms, results of your searches, and/or statistics about your use of the Toolbar Service. Depending on which Toolbar Service you are using, you may do so either by using the Options menu (or similar menu item) or by uninstalling the relevant Toolbar Service.
You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.
At any time you may opt out of interest-based advertising by sending your request to our current advertising partners listed on our Interest-Based Ads page.
The Toolbar Service may enable you to update certain browser configuration settings, such as your home page or your default search provider. If supported, you may configure these options during the installation process.
Alexa does not offer products or services for use by children. If you are under 18, you may use Alexa's website or the Toolbar Service only with the involvement of a parent or guardian.
If you register for an account at Alexa, sign up for or subscribe to an Alexa service (other than the Toolbar Service), or download or request Alexa content, we may collect your name, address, email address, country, nickname, telephone number, website, company, job title, VAT ID, and credit card information. If you download and install the Toolbar Service software, we collect any information voluntarily provided by you during the installation and registration process, which can include demographic information such as gender, age, occupation, household income, and education level. Demographic information is correlated to Web usage information collected during your use of the Toolbar Service. In addition, you might provide us with personally identifiable information when you communicate with us by phone, e-mail, or otherwise or complete a questionnaire or a contest entry form.
For every web page you view while using the Toolbar Service, the Alexa software transmits and stores your IP address, the full Uniform Resource Locator (URL) clickstream to, through, and from the web page you are visiting, general information about your browser, general information about your computer's operating system, a unique identifier enabling Alexa to recognize your Toolbar Service, and the date and time the above information is logged. The Toolbar Service also automatically collects information about the online advertisements that are displayed on the websites you visit including, the text, source, and URL of the online ad and the terms you choose when you use search engines to search the Web, and the results of your searches. All of this information may be logged together in a single data string for each web page you visit, along with strings received from our many other users.
Alexa also periodically collects usage statistics from Toolbar Service that describe the frequency of use of each Toolbar Service feature.
Finally, to ensure accurate information about the number of Toolbar Service users, the Toolbar Service periodically sends a signal to Alexa containing basic information such as the IP address of your computer.
Examples of automatic information we collect from third-party websites on behalf of website operators for their traffic analysis include the account identifier for the website operator, the URLs of web pages visited, any referring URLs to those web pages, the IP addresses and browser information, such as browser type, browser engine, operating system, and version, of website visitors, and a unique identifier for each website visitor.
An example of information we might receive from other sources is when you authorize a third-party website, such as Facebook, to interact directly with our website to provide or receive personalized information about you. In that case, we might receive such information as your name and potentially other information used by that third-party website to identify your account with that website.
Additional examples of information from other sources include information we may receive from our partners to improve our web information services, which may include truncated IP addresses, browser information, the full URL clickstream for websites visited along with advertisements on those websites, and the searches performed using search engines along with their results.